Get early access to my best ideas:
More than ever, CMOs can and must realign their marketing for a global stage that features a diverse mix of local performance demands. With the right frameworks, truths, and tools, marketing leaders can overcome these five challenges to craft global messages that make customers feel at home — no matter what language they’re delivered in.
Brands want to be chosen by customers, and effective marketing and advertising increases that likelihood. As a growing body of academic research shows, almost all customer purchases are at least partially memory-based. Here's a framework for implementing a memory-based marketing strategy.
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. Here's how to make them notice you.
Startup time is different than normal time. Startups succeed by doing more with less, relying on speed, focus and vision to grow with fewer people and scarcer resources. Here's some actionable advice on how you can make the most of your time.